What! Don't agree with that at all. It's a very subjective matter of course, but I expect my car and previous injection petrol cars that I've owned to be near instant starters and would not have to expect them to 'churn over'.2-3 turns of the ignition?
Do you mean the engine is turning over 2-3 times before it fires? NOT you turning the key for 10secs etc 2-3 times before it starts?
If its just turning over 2-3 times before it catches....i say it's not a problem and its totally normal!
I would never expect an engine to just fire up the first turn. As long as it catches in the first 5 secs then its fine.