Quote: posted by Wish on 21/01/2004 14:49:13
BMW will play it safe for the next couple of years and then get slagged for doing that.
Bangle gone can only be a good thing, everyone saw it coming and I think we can all agree on it. Its just gonna take a while for the nice ones to start arriving again!
Thing is, haven't BMW ALWAYS played it safe? There models have always been clones of each other, the 3, 5 and 7 being the same car in different sizes. But it worked and thats what people wanted - the cars were sophisticated and aggressive, they were excellent to drive and they really were fantastic cars. Nothing came close back then - Audis were rich man VWs, and Mercedes were for old men.
The problem has always been:
A) By allowing the 3 series to become so common I think theyve harmed the brand somewhat, as you get muppets in entry level E46s who, ironically, believe they are far superior to everyone else. I have suprsied so many of them in this Bora, if only they knew deep down Im a BMW man...
B) Every BMW, when it reaches 10 years old, will be bought by a muppet. It is every BMWs destiny unfortunately. He will think he is the man because he now owns a BMW - he doesn't realise we all know it cost him £3k, and despite the badge its still a shed.
But you can't get away from these problems. If they can bring back the style of the 1980s shark nosed BMWs Ill be a happy man.
PROPER BMWS: