Anyway like I said before, they spent too much on that supercar that they are going to bring out (forgot what its called) but have pretty much neglected what they needed to concentrate on and that is the mass market cars. Both the 25 and 45 (although called 200/400) have been out since the MK3 Golf was still on sale, so that really show how aged Rover have become. They need to replace one of these soon (I think they are replacing the 45 first) if they are to stay in the market.
I can;t believe they can be so bad at cars. It doesn't take a genius to see what people want. At keast Rover had a range 10 years ago - nothing to write home about but a range non the lss. Now its a cobbled together list of rehashes that nobody wants...
Everyone blames BMW for their demise but fail to recognise Rover have sucked at what they do for years, and have just got progressively worse. Importing that Indian shed and rebadging it will be the death of them, way to bring down your image even further.
I think if Rover continues to turn out [email protected] cars like this, I don't think they'll be in business for long to be honest. Problem is maybe they're not concentrating at their core strength(s) (if any?) at making basic bread & butter motors. What's with the MG SV cars? £60,000 and almost £100,000 for the top end model with NO2. Are there actually demands for it? Will producing this car make MG Rover profitable again? I doubt it. And that rebadged Tata mini, do you also think people will be confident handing (MG Rover may have predicted the general mini buying public are stupid) over their money for it while there are so many cheaper & maybe better runabouts for the price already in the market? No wonder the whole group have some serious problem shifting excessive used stocks nationwide across stealerships...be honest, just your grandad & mum buying it is not enough to revive the company, is it?
I think if Rover continues to turn out [email protected] cars like this, I don't think they'll be in business for long to be honest.
They will do what they have done (under various company names) for the past thirty years...beg for government assistance based on the importance of Rover for jobs in the Midlands, etc. They will go on to blame the BMW legacy, poor exchange rates, grey importing and anything else they can as reasoning for their poor sales, rather than admit they sell outdated cack nobody wants.
Eventually the firm (god willing) will die and we will be rid of the embarrassment...if this is British car industry Id rather we didn;t have one.
PS whats so difficult for Rover in buying a Passat and copying the materials, style and approach etc just like Ford and Vauxhall did? The Mondeo is a decent car now, if Rover build something even approaching it they would be fine. Stop trying to run a car company on 10% of the necessary budget
OK inside information here, now that I have left Universal. But MikeDav you are spot on. Since BMW sold Range Rover to Ford, thats exactly what they have been doing. OK so RR are still more or less producing the same Freelanders but they have been buying every single vehicle under the sun to compare and improve the Freelanders. Downstairs where I worked, they has RAV4's, MLs, X5's and even a whole host of sports cars inc the S2000 and Maserati which were test beds for Range Rover. After they were done with them, they just went Universal's way to put sell. A lot of the Range Rover prototypes and test vehicles were sent to them and they just finished it back to normal spec and got 40-60K each vehicle. Frankly I got sick of seeing them.
Anyway, point is that under Rover QA wasnt a strong point but since RR was bought by Ford, they have improved a lot and subsequently the vehicle is better built and better to drive.
Doesn't suprsie me in the slightest Rayban - it seems Rover haven't figured out copying is ok in the car industry, whereas the likes of Ford have got it down to an art. They coppied the Passat and IMO built a nicer car...though I propbably wouldn;t put my money where my mouth is.
ROVER! Why try and reinvent the wheel? The Germans / Japanese can really build stuff, just do whatever they are doing.
MikeDav, I know what you mean as I have driven both Passat and Mondeo and I hate to admit it but I do like the Mondeo esp in the ST form, but at the end of the day, its the repmobile bit that puts me off, otherwise stonkingly good car.
Ever get the feeling that Rover wants to stay individual and stay British? But then again the last 2 owners have been German and Japanese! The fact that they had to partner with Tata speaks volumes.....made in india
Ever get the feeling that Rover wants to stay individual and stay British?
They are convinced this is the essence of Rover. The whole traditional bespoke quality, Green with cream leather and wood, etc. But then they try and market the Streetwise, or lower it and cover it with mesh to badge it an MG. Just look at their ad campaigns - no coherency at all, they are completely lost with no idea what they want Rover to be. Sporty? Traditional? Cheap? Young? Trendy? What! Make up your minds!
IMO they need to start afresh. First off, decide if they want to stay as the OAP brand and build mini Bentleys - if they do, thats fine, just do that alone. Keep the 75 the way it was before if thats the market you want because its the one good Rover - prefacelift I mean. Then add a 45, a 25 and a 15 (?) in the same style.
Appeal to the mass market, scrap everything (bar a tweaked, dechromed dewooded 75) and build modern, stylish cars everyone wants. The Rover brand is in a far better position than Skodas was and look what they achieved by doing cars properly.
Another thing is, the MG brand has been devalued since the 25/45/75 versions joined the MGF and MGTF. OK it sold bucketfuls the first year it came out but that was due to the engine being relatively OK (V6 lumps) and it looked beefy. But underneath it all (75 aside) were the underpinnings of 25 and 45, 2 very dated cars so no matter what they did to it, people werent going to buy them were they? But they did and whats even worse is, MG Rover then decides to devalue these so called 'sports' cars by introducing fully kitted but smaller engine versions of the same car. So everyone drove around in them and they looked all the same and they literally shot themselves in the foot as they they keep the car exclusive enough as everyone went for the cheaper versions. A face lifted MGF as opposed to a brand new version didnt help either.
Downstairs at the Universal forecourt, we still had MG's sitting around since last summer even though they were brilliant prices, way less than franchise dealers wanted for them. I could have got a brand new MG ZS 180 for under £10k but still no one bought them and when I left last week, there was still 10 of them sitting there. At the end of the day, no matter what you do cosmetically do make it good looking, people know that the car is 10 years old and there are much better alternatives out there.
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