Quote: posted by RayBanUK on 21/01/2004 16:00:06
Ever get the feeling that Rover wants to stay individual and stay British?
They are convinced this is the essence of Rover. The whole traditional bespoke quality, Green with cream leather and wood, etc. But then they try and market the Streetwise, or lower it and cover it with mesh to badge it an MG. Just look at their ad campaigns - no coherency at all, they are completely lost with no idea what they want Rover to be. Sporty? Traditional? Cheap? Young? Trendy? What! Make up your minds!
IMO they need to start afresh. First off, decide if they want to stay as the OAP brand and build mini Bentleys - if they do, thats fine, just do that alone. Keep the 75 the way it was before if thats the market you want because its the one good Rover - prefacelift I mean. Then add a 45, a 25 and a 15 (?) in the same style.
Appeal to the mass market, scrap everything (bar a tweaked, dechromed dewooded 75) and build modern, stylish cars everyone wants. The Rover brand is in a far better position than Skodas was and look what they achieved by doing cars properly.
Eitherway, give up on this MG SV poo